The Legend: Once upon a time in wine country there was a group of young winemakers. They worked hard all week and tasted so much wine that their teeth turned to purple. On weekends, these same men loved to rodeo. They became known as the "Band of the Purple Cowboys." So the legend goes.

Official Wine of the Professional Rodeo Cowboys Association and Proud Sponsor of Tough Enough to Wear Pink and the fight against breast cancer.