What to Do – and Not Do – on Your Facebook Page
SalesBlend by Mary Chelalier
Facebook, from a business perspective, provides a chance for your company and its customers and prospects to interact in real time, in public, 24/7. Think of it as a town meeting that’s open to anyone who is interested in any aspect of your business. Some people will sit in the front row and pay close attention to everything; others may only get involved when you touch on a topic that is particularly important to them.
Your Facebook business page is a public representation of your company. Every post, like, and comment is out there for all Facebook members to see. Facebook limits how long a post will be viewable on other people’s News Feed, and most people are only interested in the past few days, or hours, anyway, so your posts will be transient. However, the impression your posts build over time can have a lasting effect.
Let’s go over some Dos and Don’ts for your Facebook posts.
DO keep your posts short. Avoid asking people to click to see more. If you can’t say it in 420 characters, you might want to consider a different post. Of course, there are exceptions. If you have a topic such as a recall or new safety information, chances are people will want to read the whole thing, and you have a responsibility to spell the situation out in detail. But if most of your posts require a “to be continued,” it’s not a good thing.
DO stay current. It’s best to plan on posting at least once and no more than three or four times per day. Scatter them throughout the day and use different types of posts. One post might be a link to an article your audience has interest in. Another could be a one-question survey on an issue of importance to your business, or a new service announcement.
DO share. If your Facebook feed has a post that you think would be interesting or helpful to your audience, share it with them. Hit the share button and write a comment for your audience. Once again, don’t overdo this, and think twice about sharing posts from competitors.
DO look at what your competitors are posting. See if you would like to post something on a similar topic. It’s in bad form to repeat their post exactly though!
DO have fun but DON’T get carried away with humor. Keep it clean, politically correct, and actually funny. If humor is not natural for you, just don’t do it. Try to avoid funny pet photos unless you actually sell pet food. Click to continue reading.
Check out the SaleBlend website for more articles.
June 26, 2016
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