Your 10 Minute Marketing Plan

Blue Horse Marketing by Barbara Breckenfeld February 2016 Recently a friend mentioned that she relied only on word-of-mouth to promote her business, and maybe she needed to try something more. I offered to give her some ideas. After I finished writing, I thought this might be useful for other people, too. This is kind of […]

Copywriting Gone Awry…and a Reminder that Content ALWAYS Counts, Even on a Coupon!

WeKnowWords.com by Sharon Between my various roles as freelance copywriter, wanna be farmer, wife and mother, I rarely take time to blog but I regularly find things to blog about, and those are quite often copywriting gone awry. The pile of coupons in front of me offers several examples of content gone awry. Yesterday’s trip […]

Promoting the Best of Our Breed: How to put your best foot forward with local media

Saddle & Bridle by Dallys Malenfant Feb 2016 One of your riders has just won a huge title at a national level show. This rider has been with you from the first up/down lesson all the way to a win on the Green Shavings. You pitch the story to a local newspaper with the intent […]

5 Reasons to Embrace Print Magazines for Your Advertising Needs

The Northwest Horse Source by Karen Pickering – December 2015 Yes, it is still an important part of any marketing plan! It is difficult to decide where to invest money when it comes to getting the word out about your horse-related business. The choices are overwhelming and you want a good return on investment. Let’s […]