Marketing
Why Should You Avoid Political Posts on Facebook?
Lorrie Walker public relations by Barbara Cagle March 2015 As business owners, we could likely agree that the success of our business social media accounts can be measured in the number of new customers and clients we acquire, not the number we alienate. That’s why you might want to consider certain subjects off limits when […]
Your 10 Minute Marketing Plan
Blue Horse Marketing by Barbara Breckenfeld February 2016 Recently a friend mentioned that she relied only on word-of-mouth to promote her business, and maybe she needed to try something more. I offered to give her some ideas. After I finished writing, I thought this might be useful for other people, too. This is kind of […]
Copywriting Gone Awry…and a Reminder that Content ALWAYS Counts, Even on a Coupon!
WeKnowWords.com by Sharon Between my various roles as freelance copywriter, wanna be farmer, wife and mother, I rarely take time to blog but I regularly find things to blog about, and those are quite often copywriting gone awry. The pile of coupons in front of me offers several examples of content gone awry. Yesterday’s trip […]
Promoting the Best of Our Breed: How to put your best foot forward with local media
Saddle & Bridle by Dallys Malenfant Feb 2016 One of your riders has just won a huge title at a national level show. This rider has been with you from the first up/down lesson all the way to a win on the Green Shavings. You pitch the story to a local newspaper with the intent […]
5 Reasons to Embrace Print Magazines for Your Advertising Needs
The Northwest Horse Source by Karen Pickering – December 2015 Yes, it is still an important part of any marketing plan! It is difficult to decide where to invest money when it comes to getting the word out about your horse-related business. The choices are overwhelming and you want a good return on investment. Let’s […]
Seven Best Voicemail Greetings for Your Business
Mightycall by Michael Calabaza December 2014 It’s essential that your business has a voicemail system. You want a way to reach customers who contact you after your business hours — every lead is a potential sell. And that’s what you do, right? Sell products and/or services to make yourself some sweet moolah. So it’s important that your business has the perfect voicemail greeting to entice potential customers […]
What Is Your Brand?
Stable Management By Kimberly S. Brown October 18, 2014 Your brand is what your customers say it is. You need to know if that matches what you think your brand is. When you think of brands, you think of the big guys, such as Coca-Cola, Nike, AT&T or NBC. When you think of a brand, […]
The Power of Images
NW Equine A. King March 2016 We’ve all seen or heard the stats and there is no doubt that images and video will enhance your content. In telling your story, make it a visual story to encourage engagement and understanding. This Massage Therapist is shown in a grooming area working on a horse. What […]